customer journey Archives -

BUYER PERSONA: VOOR WIE SCHRIJF JE?

April 25, 2021January 19, 2022 Sander van Rijn

Leestijd 3 minuten De buyer persona vertegenwoordigt je doelgroep. Het zijn de fictieve mensen die het gedrag van je doelgroep moeten simuleren. Denk bijvoorbeeld aan behoeften, motivaties, hindernissen

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